Luxury, style, and real-money gaming collide as BetMGM takes online casinos to the runway. In one of the most eye-catching lifestyle partnerships the iGaming industry has seen, BetMGM has teamed up with FashionTV Gaming Group to launch exclusive FashionTV-branded online casino table games across Michigan, New Jersey, and Pennsylvania.
This high-profile collaboration blends FashionTV’s global luxury appeal with BetMGM’s powerful digital casino ecosystem, creating a new category of immersive, brand-driven gaming experiences designed to stand out in an increasingly competitive market.
FashionTV is one of the world’s most recognized lifestyle brands, reaching billions of viewers globally through television, digital platforms, and social media. Known for its association with high fashion, celebrity culture, luxury travel, and premium lifestyles, FashionTV now extends its influence into the regulated online casino space.
Through its gaming arm, FashionTV Gaming Group, the brand holds a global license to collaborate with real-money online casino operators like BetMGM, enabling the creation of luxury-themed interactive casino content tailored for modern players.
With branded gaming content proving increasingly popular worldwide, operators are turning to iconic brands to elevate engagement—and this partnership signals a bold step in that direction.
“We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America,”
— Moshe Cohen, Founder & President, FashionTV Gaming Group
As part of the launch, BetMGM Casino and Borgata Online Casino players can now access FashionTV Roulette and FashionTV Blackjack, featuring premium visuals, elegant design, and a refined casino atmosphere inspired by the FashionTV brand identity.
Available now in:
BetMGM has confirmed plans to roll out these titles across all regulated jurisdictions where its online casino operates.
Looking ahead, the partnership is set to expand further, with additional FashionTV-branded games—including online slots and potential live-dealer experiences—expected throughout 2026.
“This collaboration creates experiences that go beyond gameplay and connect players to the brands they love,”
— Oliver Bartlett, Vice President of Gaming, BetMGM